Lionheart Sports Management - Elite Athlete Representation & Consulting

About Lionheart Sports Management

Based in the vibrant city of Manchester, UK, Lionheart Sports Management stands as a premier agency dedicated to empowering athletes and sports brands on a global scale. Our journey began with a clear vision: to transcend the conventional boundaries of sports representation. We are founded on an unwavering commitment to integrity, a forward-thinking strategic outlook, and the provision of steadfast support for every individual and entity we represent. At Lionheart, we don't just manage careers; we cultivate legacies that endure.

Our fundamental mission is to equip our clients with the specific expertise and robust network essential for successfully navigating the increasingly complex landscape of sports, media, and business. Whether it involves meticulously negotiating lucrative media rights deals that maximize exposure and revenue, forging powerful and authentic brand partnerships that resonate with audiences, or expertly managing public relations strategies that protect and enhance reputation, we position ourselves as your indispensable partner, supporting you with dedication and insight at every critical juncture. We understand the unique challenges and opportunities within the sports industry and are poised to guide you towards achieving your highest potential.

Our team comprises seasoned professionals with diverse backgrounds spanning sports law, marketing, media production, finance, and athlete welfare. This multidisciplinary approach ensures that every facet of our clients' professional and personal lives is considered and supported. From emerging talents seeking guidance through their first professional contracts to established stars looking to diversify their brand portfolios or transition into post-career opportunities, Lionheart provides a comprehensive and holistic service designed for long-term success. We are deeply integrated into the UK sports scene while maintaining a strong international network, offering clients the best of both worlds: local understanding coupled with global reach. Trust us to be the strategic force behind your aspirations.

Lionheart Sports Management team discussing strategy in a modern office

Our Expertise: Services Designed for Your Success

As a member, gain access to a comprehensive suite of services expertly tailored to elevate your career and brand within the competitive world of sport.

Athlete Representation

We provide expert contract negotiation, meticulous career planning, and tailored personal brand development services. We work tirelessly to secure the best possible deals and build a sustainable path for your future, ensuring your interests are always protected and promoted.

Screens showing various sports broadcasts

Media Rights Negotiation

Maximise your opportunities across broadcasting, digital media platforms, and content distribution channels. Our skilled negotiators understand the complexities of media deals, ensuring you capitalise fully on your market value and reach a wider audience.

Brand Partnerships

Identify and secure lucrative endorsement deals and strategic brand collaborations that align perfectly with your image and values. We connect you with the right partners to enhance your commercial appeal and open new revenue streams.

Person speaking into microphones at a press conference

Public Relations Strategy

Craft and manage your public image with sophistication and foresight. We handle media relations, shape compelling narratives, and provide expert guidance in crisis communication, ensuring your reputation remains strong and positive.

Large sports arena filled with spectators

Event Management

From planning and logistics to execution and promotion, we manage sports events, product launches, and personal appearances with meticulous attention to detail. We ensure your events are successful, impactful, and aligned with your strategic goals.

Person working on a laptop with social media icons

Digital Content Creation

Develop engaging and authentic social media content and digital assets that connect directly with your fanbase. We help you build a strong online presence, tell your story effectively, and grow your digital footprint.

Why Partner with Lionheart?

Choosing the right management can define your future. Lionheart offers distinct advantages that set us apart and position you for unparalleled success.

Unrivaled Industry Connections: Benefit from our extensive and deeply established network across the global sports, media, and corporate sectors. Our connections open doors to opportunities others cannot access, providing you with a distinct competitive edge in negotiations and partnerships.
Personalized Strategic Approach: We don't believe in one-size-fits-all. Every client receives tailored guidance and a bespoke strategic plan meticulously aligned with your specific goals, individual circumstances, and unique aspirations, ensuring a path forward that is truly yours.
Global Reach, Local Expertise: Leverage the strength of our international presence combined with our deep, nuanced understanding of local markets, particularly here in the UK. We provide global opportunities while maintaining a grounded, accessible, and knowledgeable local support system, understanding the cultural and regulatory landscape intimately.
Proven Track Record: Join a distinguished roster of successful athletes, teams, and brands who have not only met but significantly exceeded their objectives under our dedicated management. Our history of achieving impactful results speaks for itself, demonstrating consistent value delivery for our clients.

Join Our Exclusive Membership

Unlock premium access to our full suite of services, cutting-edge industry insights, and powerful professional network. Choose the plan that perfectly aligns with your current career stage and future goals.

Starter Access

£199/month

Ideal for individuals just starting their professional journey or exploring initial management support.

Limited consultation hours (e.g., 2 hours/month)
Access to select introductory workshops
Monthly industry newsletter subscription
Basic community forum access

Pro Growth

£599/month

Designed for growing careers and established brands seeking strategic support and expanded network access.

Increased consultation hours (e.g., 8 hours/month)
Full access to all workshops & webinars
Priority industry insights and newsletter content
Dedicated account manager
Access to partnership opportunities database

Elite Partner

£1499/month

For established athletes and high-profile brands requiring comprehensive, dedicated, and priority management.

Unlimited consultation access
Bespoke, in-depth strategic planning
Direct access to senior management team
Invitations to exclusive industry events
Full-service PR & media support included

Need a custom enterprise solution tailored for larger organizations or specific requirements? Contact us for a personalized consultation.

What Our Clients Say

Discover the impact of partnering with Lionheart Sports Management through the words of those who have experienced our services firsthand.

"Lionheart Sports Management provided strategic guidance that truly elevated my brand profile beyond what I thought was possible. Their network connections across the industry are simply unmatched, opening doors to opportunities I would never have found on my own. Absolutely invaluable."

Sarah Jones

Professional Swimmer

"Navigating complex international media rights felt incredibly overwhelming for our organisation. The team at Lionheart made the entire process seamless, clear, and ultimately secured a truly fantastic and highly beneficial deal for us. Their expertise is undeniable."

David Chen

Director, Meridian Broadcasting Group

"Partnering with Lionheart was a game-changer for our athlete endorsement strategy. The team is remarkably dedicated, insightful, and their ability to identify and build partnerships that genuinely connected with our target audience was exceptional. They understand both the athlete and the brand perspective perfectly."

Aisha Khan

Brand Manager, Apex Sportswear Co.

"Working alongside Lionheart on a joint venture was a smooth and professional experience. Their meticulous attention to detail and proactive communication ensured a successful outcome for all parties involved. A truly reliable partner in sports business."

Thomas Brown

Senior Agent, Horizon Sports

"Lionheart's guidance on our digital content strategy significantly boosted our engagement metrics. They delivered creative ideas tailored to our sport's unique audience, helping us connect with fans on a deeper level. Highly recommended for their forward-thinking approach."

Maria Garcia

Digital Lead, National Athletics Federation

"When evaluating investment opportunities in the sports sector, Lionheart's market insights and due diligence support were invaluable. Their deep industry knowledge and realistic assessments are crucial for making informed decisions."

Oliver Smith

Managing Partner, Capital Ventures Group

"The strategic PR advice from Lionheart was instrumental during a sensitive media period. They navigated the situation with professionalism and achieved a positive outcome, protecting our reputation effectively. Their crisis communication skills are top-tier."

Sophie Lim

Media Consultant

Meet the Lionheart Team

Our strength lies in our people. Meet the dedicated professionals who bring expertise, passion, and strategic insight to every client relationship.

Gareth Southgate

Senior Consultant, Media

With over two decades navigating the sports media landscape, Gareth brings unparalleled expertise in broadcasting rights and digital content strategy. His insights are crucial for maximising our clients' visibility and revenue streams in the rapidly evolving media environment.

Sarah Williams

Head of Athlete Representation

Sarah is a dedicated advocate for our athletes, focusing on holistic career development, contract negotiation, and personal brand building. Her empathetic approach combined with sharp business acumen ensures our athletes achieve both professional success and personal well-being.

Michael O'Connell

Brand Partnerships Lead

Michael excels at identifying and cultivating valuable brand partnerships that resonate with target demographics. His strategic approach connects athletes and brands for mutually beneficial collaborations that drive commercial success and authentic engagement.

Get in Touch

Ready to take the next step in your sports career or brand development? Contact Lionheart Sports Management today. We're here to answer your questions and discuss how we can help you achieve your goals.

Contact Information

3 Hardman Street, Spinningfields
Manchester, Greater Manchester
M3 3AT, UK

Phone:
0161 555 1234

Email:
info@

Our office is located in the heart of Spinningfields, Manchester's vibrant business district, easily accessible by public transport. Please schedule an appointment before visiting.

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